xFRAME Agent
Coordinates pricing signals, corridors and approvals in real time, with every decision logged and explainable.
BuyFrame: AI pricing and deal intelligence for B2B sales
Make commercial decisionswith greater speed and accuracy
Schedule a callWhat we do
Your business should get smarter every time it transacts.
BuyFrame exists because version 19 of the pricing spreadsheet shouldn’t be the alternative to blowing your annual budget on a heavyweight CPQ or Billing implementation that still hasn’t reached UAT.
There’s a better way. Instead of starting with a software development project, we start with our platform and your commercial problem. BuyFrame configures proven IP around the systems you already have, combining what your business knows with market and competitive pricing intelligence. Prove it in days, not months. Make faster, more accurate decisions. Then learn from every transaction to make the next one smarter.
Commercial strategy
What you want to win
Go-To-Market
Pricing
Revenue Operations
Commercial Intelligence
Commercial Operating System
One decision engine
Commercial execution
Price, sell, contract and bill: consistently
The xFRAME platform: five modules, one pricing intelligence layer
PriceFRAME
Pricing, quoting and approvals for complex, multi-currency deals.
DataFRAME
Unifies CRM, billing, FX feeds and market data into one source of pricing truth.
CompeteFRAME
Turns scattered competitor signals into real-time pressure scores, so you know when to defend margin.
Customer AI
Deal coaching, renewal and expansion plays, grounded in your contracts and usage.
Why BuyFrame
Most organisations don't have a technology problem. They have a commercial decision problem.
Every day, thousands of decisions are made across pricing, quoting, approvals, contracting, billing, customer expansion and revenue operations. Most companies still answer them through a patchwork of spreadsheets, CRM workflows, email chains and institutional knowledge.
The decisions every commercial team makes, every day
- Which opportunities should be prioritised?
- What price should be offered?
- When should margin be traded for growth?
- Which deals require approval?
- Which customers deserve exceptions?
- How should strategy adapt to changing markets?
The result
Decision latency
Quotes wait in approval queues while competitors close.
Quote turnaround compressed from days to minutes
Revenue leakage
Revenue slips between the quote, the contract and the invoice.
CRM-to-billing gaps typically leak 3–7 bps
Margin erosion
Discounts and renewals drift without anyone owning the rules.
Manual renewals under-price top accounts by 8–15 bps
Operational inefficiency
Complex deals pass through too many hands and spreadsheets.
Deal cycles cut from 4 hours to 4 minutes
Our belief
“The future belongs to organisations that can operationalise commercial decisions with the same precision that modern platforms operationalise transactions.”
This is especially true in complex industries like payments, where programmable settlement infrastructure is advancing rapidly while commercial decisions remain trapped in spreadsheets. The challenge is rarely defining strategy. It's executing it consistently.
How we help
The evolution
Commercial intelligence gets layered into Sales and GTM motions, compounding ROI tied to OKRs.
Spreadsheet logic
Hard to govern, scale or audit.
Connected pricing app
Turns pricing into a shared workflow.
Guardrails & approvals
Sales moves faster without bypassing Finance/Legal.
Intelligence layer
Competitive context, corridor economics and margin signals.
Commercial operating layer
Pricing, quote, approval, activation and ROI tied to OKRs.
Who we are
A focused team, headquartered in London, solving for missing commercial intelligence at the moment of truth. Companies either lose deals in competitive market segments, or leave margin on the table in premium ones. Connect Sales, Pricing, Finance, Legal, and your Network operations via a Sales Copilot that learns with every transaction.
Make every commercial decision pay.
Ready to compound pricing velocity?
Start with a diagnosticNewAI agents now live across every workflow
People and BuyFrame agents working as one team
AI pricing and deal intelligence for B2B sales: the workspace where people and agents drive commercial results together.
No credit card needed ✦ Unlimited time on Free plan
Buil
Get more done with agents
Pricing agentPrice every deal
Price every deal
in minutes.
Your pricing agent builds tiered quotes, checks margin against your rules and routes exceptions for approval — before the deal ever reaches finance.
Get StartedBF
Magnus, Pricing Strategist
LiveRFQ · Cross-border FX · $4.2M monthly volume
Starter
0.45%
38% margin
Growth
0.32%
27% margin
Enterprise
0.18%
12% margin
⚠ Enterprise tier is below the 15% margin floor
Suggested: raise to 0.21% or add a $2,500 platform fee. Sent to Finance for approval.
Quote ready for reviewTook 3 min
AI agents on demand
Spin up agents that source, compare and negotiate — while your team stays in control.
Learn moreOne connected workspace
Boards, docs, and dashboards that update themselves as work moves forward.
Learn moreResults you can measure
Live insights across every frame, order and supplier, ready for the boardroom.
Learn moreGrowth that compounds
Join BuyFrame. Watch every number climb.
From the first priced deal, BuyFrame's agents learn from every transaction. Revenue, deal velocity, win rate and margin rise together, not one at the expense of another.
- Revenue
+0%
Better-priced deals, closed sooner
- Deal velocity
+0%
Quotes in minutes, not days
- Win rate
+0%
The right price for each segment
- Gross margin
+0%
Guardrails that stop leakage
Growth vs. go-live, first 12 months
+0%revenue
Week 1
Pricing goes live
Month 3
Approvals automated
Month 6
Intelligence layer on
Month 12
Growth compounds
Illustrative trajectory for a typical deployment, indexed to 100 at go-live. Your results depend on your starting point.
| Month | Revenue | Deal velocity | Win rate | Gross margin |
|---|---|---|---|---|
| Go-live | +0% | +0% | +0% | +0% |
| Month 3 | +14% | +20% | +9% | +5% |
| Month 6 | +38% | +39% | +21% | +12% |
| Month 9 | +65% | +53% | +33% | +19% |
| Month 12 | +86% | +64% | +42% | +24% |
Our customers
achieve more
Contact Sales Work in
context
Agents are only as good as their context. BuyFrame agents read your rate cards, corridor data, deal history and approvals before they act, so every quote is priced confidently and accurately.
Get StartedIntegrations
SFHsSl+24
Dashboards
Monthly volume
$4.2M
Conversations
Build a tiered quote for Atlas Remit
✦
Here's a 3-tier proposal at 0.45%, 0.32% and 0.21%. Enterprise needs Finance sign-off.
Updates
MP Magnus
@Deal desk Finance approved the Enterprise tier. Ready to send.
LikeReply
Every deal, in full context.
Fullcontrol
Agents do the heavy lifting. You decide what they can see, what they can do, and what ships.
01 / 06
Agent activity
Track every agent action across your deal desk with a real-time log of what was done, by which agent, and when.
Live activity
- Pricing agent · Built 3 tiers for Atlas Remit09:41
- Copilot · Drafted deal summary09:38
- Pricing agent · Flagged margin below floor09:36
02 / 06
Permissions
Decide exactly which data each agent can reach, and whether it may edit, create or only read it.
Pricing agent · data access
- Rate cardsRead only
- Margin rulesCan edit
- Customer contractsNo access
03 / 06
Human in the loop
Agents prepare, people approve. Test approval policies in simulation mode before they ever touch a live deal.
✓AgentPrepared
✓Deal deskReviewed
3FinanceApproving
Simulation mode · nothing goes live yet
04 / 06
AI cost center
See AI credit usage and spend per team, and set limits and alerts before anyone goes over budget.
Sales team · October
Limit 10,000
6,420 credits used
Alert at 80% · email the team lead
05 / 06
Content ownership
You own the data you bring and everything agents produce from it: quotes, fee annexes, summaries and reports.
PDF
Fee annex · Atlas Remit
Generated by Pricing agent
Owned by your workspace
06 / 06
No data training
Your pricing data is never used to train AI models. What happens in your workspace stays in your workspace.
0 bytes
of your data used for model training
Isolated workspace · encrypted at rest and in transit
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